Ultimate Guide to the Yearly Event of Mumbai Shopping Festival

“Looking forward to the latest updates on the festival in 2023. In 2018, Mumbai witnessed a spectacular late-night annual event, known as the ‘Mumbai Shopping Festival’, which was organized by MTDC (Maharashtra Tourism Department Corporation). This event will be the first of its kind, combining a grand shopping experience with fun and fair activities such as fashion shows, street performances, and much more throughout Mumbai city, as well as the suburban, Thane, and Navi Mumbai areas.

The upcoming 20-day Shopping Festival Mela, commencing on January 12th, 2018, promises to be an extraordinary trade fair and discounted shopping extravaganza. Lasting until the end of the month, this event will not only offer incredible discounts but also provide an additional dose of late-night entertainment and amusement. Moreover, hotels, airlines, restaurants, and bars will extend their operating hours, allowing visitors to fully indulge in the festivities. With over 50 diverse locations in Mumbai participating, this is an exceptional opportunity to relish the finest discounts and offerings available. Kindly find the detailed information below…”

Mumbai Shopping Festival
Mumbai Shopping Festival

Shopping Festival 2023

Updates : No Updates as of now. Below all details are from year 2020.

MSF 2018 is a joint initiative of ‘Maharashtra Tourism’, ‘OMCPL’, ‘Maharashtra Unlimited’ and ‘Visit Maharashtra’. A festival dedicated to shopping here forth putting Mumbai city on world map as a huge Shopping Destination.

These 20 days events brings in Entertainment, Prizes, Lifestyle, Great Experience with almost every part of Mumbai on Sale, Discount and Offers of about 5000+ local & international brands covering South Mumbai, Western Suburban, Thane, Navi Mumbai and Far North Vasai Virar locations.

Many Associate partners like MCHI Credai, Naredco, FICCI, GJEPC India, Retailer Association of India, India Bullion and Jewellers Association Ltd and Federation of Retail Traders Welfare Association gave support and push to this festival.

The Opening ceremony of this festive event will be held on 12th January at BKC (Jio Garden that has Jio Water Fountain show) and Similarly Closing at Gateway of India on 31st January 2018 by our CM.

Shopping Partners

Shopping destination and Hospitality partners like Malls, Restaurants, Hotels, Various Retail Outlets, Departmental Stores, Petrol Stations, Airlines, General Stores, Movie Theatres, Online Shopping giants are all connected together for this mega shopping event of Mumbai. Below are the listed partners :


Mumbai Malls
Malls in Mumbai
Growels 101 Suburban Mall
Growels 101 Suburban Mall

Infiniti and InOrbit Mall Malad, High Street Phoenix Lower Parel, Phoenix Market City Kurla, Oberoi Mall Goregaon, RCity Mall Ghatkopar, Grand Central at Seawood Navi Mumbai and Thane Viviana Mall.

Super Markets Brands & Grocery Stores

DMart, Big Bazaar, Crossword, The Bombay Store, Reliance Fresh, Haiko Powai, Vijay Sales Outlets, Nature’s Basket, Reliance Mart and Digital outlets.

How to Participate and Win Prizes ?

Those excited about winning prizes have to just do their Shopping from the listed MSF partners of Minimum Rs.500 and send an SMS in below format. There are Daily, Weekly and Bumper Prizes all for the Shopping Festival visitors who do the required purchasing.

and send to 58XXXX (See the Shopping Coupons for Exact details and SMS Number/Code).

Prizes on the list are :

  • Appliances Gadgets
  • Dream Home in Mumbai
  • Jewellery (Gold and Others)
  • Holiday Packages
  • Lots More..

Retailers Registration Process (Retail Shops & Others)

Contact For Retailer Registration : +91-9004495985 & +91-7738021926. (Kindly Note, This contact numbers are for 2018 only)

Retail Registration Fee Of Rs. 500 (Tax Extra) for retailers and Rs.100000 (Tax Extra) for Real Estate Companies has to be paid to be part of Festival Arena. Registration can be done Online, Offline Forms and Via SMS and Retailers will be listed. Collaterals for marketing will be provided as the destination registered. Complete process will be under Audit Eye by EY.

Advertising and Branding of Festival

Mega Advertising and Consumer awareness campaigns been done via all major media (Offline & Online Digital) like Radio, TV, PR events, Newspapers & Magazines, Outdoor Partners and Companies like OOH. Branding at various places be done like Mall and Store level branding, Ta major public hangout places, Via Road Shows and Ambient. Digital advertising and awareness will be on major boost via Social media websites, Paid Advertising and YouTube Teasers.

To create more hype around Mumbai, Flash Mobs will be performed and every associate brand will be allowed to showcase their branding via the Song and Dance performance and talents. Mumbai’s famous Dabbawalas have teamed up to spread word individually about Mumbai Shopping festival event, dates and other details via the special discounted coupons inside the Dabbas. Mumbai international terminal (T1 & T2) being part of Shopping festival will help in showing brands associated. BEST buses (HOHO, Hope On Hope Off) services will run through all major destinations, shopping streets and malls to help consumers / visitors move easy around Shopping destinations using the Festival Tickets.

Fun Performances and Entertainment and Venues 2020

Music Concerts, About 13 Stage and Sports Events and Many performing arts can be observed at 13 various locations of Mumbai city, Suburbs, Thane and Navi Mumbai area. Below are the details.

Street Performances

Music Concerts for all genre performed by Bollywood and Marathi folk world along with Local Musicians and talents less known. College and Rock bands, International EDM artists will all be seen rocking late night performing Classical, Rock, Indie Pop, Jazz and more.


Bandra Carter Road, Girgaum Chowpatty, Shivaki Park, Worli Sea Face, International & Domestic Airport, Juhu Beach, Outside 3 Star Hotel Kharghar (Navi Mumbai), Vashi Railway Station, Galleria Mall Powai, Upvan Lake Thane, Cypress Garden Mulund and Maxus Mall Mira Road.

Late Night Zones & Bazaar

During Weekends, Late night Bazaars are organized opened till and wee hours (Till 4 Am). Few locations be kept wide open for fun and entertainment for family and friends to enjoy along with shopping. Below are the dates and late night locations :

13th January & 14th January (Bandra Jio Garden, BKC)
19th January & 20th January (Mindspace Malad Link Road)
26th January & 27th January (Powai)

Food Trucks and Khao Galli Food Options

Food Truck Association of India will showcase food options at the trending food truck eateries of Mumbai. These will be a weekend fun and eateries zone with dates as detailed below :

13th and 14th January at Worli Seaface.
19th and 20th January at Mindspace Malad.
26th and 27th January at Powai.

Overview Of Grand Shopping Festival Mela in Mumbai

For the very first time in January 2018, MTDC is officially organizing such a big event in Mumbai. The Shopping Festival like never before in city which prior to this was experienced in a smaller way around 2011 to 2013 which used to be organized by a group of private event organisers and was limited to few main commercial locations of city like Bandra BKC, Navi Mumbai, Nerul, Goregaon etc.

January 2018, MTDC will showcase the same festive concept in a grand way at about 50+ locations that includes major malls, Shopping Streets, Beaches (Possibly), Famous open ground like Shivaji Park at Dadar, Bandra’s famous MMRDA ground BKC, South Mumbai’s pride Gateway of India, Fort, Kalaghoda taking the same spirit to Suburban and far Thane district locations like Bandra Carter road and more possibly like famous clothings and shopping destinations like Fashion street, Hill Road, Colaba Market etc. I Will update more Shopping destinations for this event as soon as compete list received.

We Indian enjoy shopping more with Fun & Fair and sometimes with the desi flavour of Mela which are some more highlights of this Festival. At various locations in Mumbai, Possibly on Beaches like Mahim, Dadar, Chowpatty, Andheri Juhu etc, Fun and Fair will be held for an extravaganza to Shopping delight. Huge Giant Wheels, Decorative lightings, Small big games for Kids and Adults, Fashion Shows, Street performances, Food counters will be seen around. Best news is that all this shopping & fun will go till late night (No Fixed End Timings Detailed), But Mumbai’s late night should always be early hours like 1 to 2 AM and beyond.

Shop inside Crawford Market
Shop inside Crawford Market
Fashion Accessories
Fashion Accessories
Fancy Ornaments
Fancy Ornaments

A major boost and as targeted to travel and tourism industry of Mumbai, which for the first time will offer such a varied experience and welcome Indians from all major cities and also foreign nationals to Mumbai for this festive events and special experience at malls and other shopping locations.

MTDC has requested and discounts will be allowed at major Hotels & Airlines too for attracting people from outside city & country. Not just that, they have shaken hands with Taxi services along with malls and major showrooms & shops for services and discounts on the terms listed by the festival committee at MTDC.

What’s On the Late Night Mumbai Shopping List

Like any such yearly shopping festival events, Not just in Mumbai but also like the famous Dubai festival and Singapore shopping is basically a ‘Trade Fairs’ with hundreds to thousands of brands and Merchandise offering handsome discounts on various products and brands. Mumbai already observes yearly Sale and Discount weeks during Monsoon and other seasons at major malls like InOrbit, Infinity Malad & Andheri, Oberoi, SoBo, High Street & Palladium at lower parel, Viviana Koram and Eternity Malls at Thane and others in Navi Mumbai.

Bandra Linking Road
Bandra Linking Road

Previous years 2017 & 2018 saw the highest number of discounts and sale offering periodically for almost 12 months not just at malls, but also at small big shops and shopping arcades too. That was the after effects of Demonetization and GST implications in Mumbai. So such yearly Shopping festivals gives a great chance for all these brands paying high rents and going through crises of low sale, to showcase great deals in best possible discounts to increase sale and attract lots of shoppers around city. About 10 to 35% discounts is what is expected during this Shopping festival of January 2018. Apart from trade sale and fun fair, more to the list by about 300 to 400 organizations of various brands is Street shows, Fashion shows, Food festival at selected destinations, Art and Walks themes based on Bollywood and more to attract citizens of all age to Mumbai Shopping festival at various malls, beaches and streets.

Street Shopping
Street Shopping

Whats on Sale ? : On the shopping list will be thousands of products from almost all categories one sees at big malls & famous fashion streets like Colaba market, Bandra linking road etc. From home appliances, various electronics products like Mobiles, Washing Machines, Music Systems, Mobile and Cameras etc to all that a lady loves in Kitchen and Home like Vacuum cleaners, Microwave Oven, Crockeries, Cookers etc. Also are products that children loves like comic books, pencils, toys, compass box, computer and other references books etc. Clothing at malls and famous fashion streets will be special attraction as it is one of the major market all over. Furniture and Home-Decor interiors like Carpets, Corner Pieces, Sofa, Dining and lots more will be on the list too. To please ladies there will also be great discounts and offerings on gold, silver, platinum and diamond jewellery and other products by branded jewellers.

Street Side Books Stalls
Street Side Books Stalls

What’s more, We Mumbai citizens will get a glimpse of the night life that can possibly be a dream come true in future. A 24×7 running city. Mumbai Shopping Festival has also provisions and permissions for restaurants and bars to keep operating till late night for all this 20 days of festive season in January. People can hangout at various malls, beaches and promenades, famous shopping streets and that too with couple of drinks if prefer. Yes, that is surely a glimpse of Mumbai night life.

Hope the fun begins and ends with all best sale options, safety and security as surely many police authorities will keep vigilance eye as chances of pickpocketing, rash driving, drink driving and women safety related problems will be of top concern. But sure, as always for all and every events, our Mumbai police team keeps up the mark safety and security for which we citizens are always proud of.

More Shopping Options in Mumbai

So you are already having fun in Mumbai Shopping festival or planning too. To keep the festival mood on, Here is reference to complete list of festivals celebrated in Mumbai. In any case here is our free guide to city for its other shopping options and specially the great experience of street shopping at Colaba Causeway Market, Linking Road and Fashion Street. Well. you must read about the bargaining skills if planning to visit this locations.

One must pull out time to hang around various shopping malls in Western Suburbs famous for ladies special shopping malls like Goyal shopping at Borivali west opposite railway station and other destinations at Malad, Borivali and Kandivali area too.

Natraj Market is best known for Saree, Hand bags, Accessories etc. For special electronic products, Head to Lohar Chawl and do not miss Crawford market for all purpose just adjacent to it. See also if you looking out for some Indian special khadi clothings.

Some Shopping Market Videos

See More in    Festivals

Greetings, I am Deven, the founder of Mumbai77. With immense passion, I have dedicated my full-time efforts to continuously learn and update important information about Mumbai city. Currently, I am a full-time blogger residing in Mumbai. Since its establishment on July 7, 2007, Mumbai77 has attracted millions of pageviews. Our website aims to provide valuable information, including my personal reviews and experiences, to assist individuals worldwide in their search for updated information about Mumbai city.

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It was helpful
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Give us 2024 bus timing for all rout .remove old time table
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Good information about all stops. Thank you so much
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